How to create a Promoted listings advanced(PLA) campaign

Promoted listings advanced(PLA), also called Promoted listings CPC, is a marketing tool based on keyword bidding ranking. At present, eBay supports the United States/United Kingdom/Germany/Australia/Italy and France sites. Pay attention to another kind of promoted listings CPS will charge promotion fee when the transaction is successful. But for this Promoted listings advanced(PLA), as long as there is a keyword search click, there will be a fee.

Ⅰ.Things to keep in mind

1. The promoted date is the local date, that is the time zone set in system [Settings] > [Preferences].
2. The new campaign date should be postponed and not earlier than the current local date.
3. eBay Motors belongs to US site. Choose US site for eBay Motors listings.

Ⅱ. Create a new campaign

Step 1: Click [Listings] > [Promoted Listings advanced] > [Quick setup] or [Manual setup];

(This article mainly introduces the operation method of [Manual setup]. For [Quick setup] method, please click on Promoted listing advanced - Quick setup)

Step 2: Input the campaign name, choose the eBay account and eBay site, input the amount of the daily budget (When reaches the daily budget, the campaign will be ended on that day), the begin date and the end date > Click [Update to eBay];
Note: If the account shows "Ineligible", please go to Settings - eBay Account List to synchronize the account information once and try again, if it still does not work, it means that the account is not eligible to create a PLA campaign

Step 3: Click the [ Add AD group] button > Input an ad group name and default bid(The default bid to use when adding custom keywords) > Click [Update to eBay](Currently, only one ad group can be created.);
Tip: It is recommended to create different ad groups according to the type of items and manage them separately, which will be conducive to the accurate delivery of keywords

Step 4: Click [Add] under Listings tab

In the pop-up window, check the listings that need to be added to the ad group and click Select;

After selecting the status as Draft, you need to click [Update to eBay] to push the data to eBay;

*If you don't know which items are suitable for your campaign, you can also click on the fourth tab [eBay Suggested Listing] to choose from them.

Step 5: After selecting the item and updating to eBay, you need to provide keywords to eBay for promotion, click the [eBay suggested keyword] tab, usually the suggested keywords will be automatically synchronized, if there is no data, click [Sync with eBay] in the upper right corner.
Select the desired keyword and click [Add to keyword] to add the keyword to the keyword list.

Step 6: Click the [Keywords] tab to switch to the keyword list, we will see the suggested keywords just added, the status is still "Draft", you can modify the keyword matching type and quotation.
After confirming that the information is correct, click Update eBay in the upper right corner to push the data to eBay.

 That's all for creating a complete PLA campaign, try it yourself!

Ⅲ. Partial field introduction and usage tips

1. Introduction to some fields on the list page

(1) Effective: Quickly filter campaigns with daily budget exceeding the limit.
(2) End time: Campaigns approaching their expiration date will be displayed in orange; Expired activities with dates displayed in red.
(3) Number of listings: If there is a listing with quantity of 0 in the PLA, the listings quantity will be displayed in red.
(4) Select display fields: Click on the gear to customize and select the desired field to display.
(5) Daily report: Click the button to view the relevant data report. Daily reports at PLA level/listing level/keyword level, with chart selection time period, allowing for comparison of the fluctuation range of the previous cycle.

2. Download PLA

Step: Check the campaign > [Download] > Select time frame > Click [Includes Archived data] as needed > [Download].

3. Ended campaigns allow copying of content

Step: Click [End] > [Action] > [Copy].

4. Campaign: Using table to download or upload Listing(s)/Keyword(s)/Negative keyword(s)

(1) Download listing(s): Click [Download all];

      Upload listing(s): Click [Upload] > [Item Number Template] > Add listings in the table according to the format > Click [Select template] > [Upload] > [OK].

(2) Download keyword(s): Click [Download all];

      Upload keyword(s): Click [Bulk add] > [Upload] > Click [Keyword template] > Add keywords in the table according to the format > Click [Select template] > [Upload] > [OK].

      Download or upload negative keyword(s): Please refer to the above steps.
      Upload keyword bid: You can also refer to the above steps to modify in bulk.

5. Filter duplicate keyword(s)

Step: Click on the icon > Click [Filter duplicate keywords].

6. Show/Hide the Archived data

Click the button on the right side of the [Archived data] to display or hide the data.

Ⅳ. Attention

1. If the end time is not set as a specific time, the campaign will be displayed under continuous state and be valid for a long time.
2. You can edit, pause or end the campaign at any time after it starts.
3. The Impressions data, etc. will have a delay of one day or more.
4. It is suggested that the items with high similarity to be added to the same AD group.